select one theory and media production (discuss prelims and other ancillary texts) - film opening or music video & evaluate it for:
- Genre: DISTINCT
- Narrative: Todorov, Barthes, Levi Strauss
- Representation: DR CAGES
- Audience: Uses and Gratifications, Effects theory, Encoding/ Decoding
- Media Language: Any Theorist - camera, editing, mise en scen, sound
Basic Essay Structure:
Intro: Define concept, add quote from theorist.
Outline the production (FO or MV)
Only use 2 theorists.
Para 1: use theorists, describe key features of the concept
Para 2: apply concept, closely reference the product. Give other examples to show concept
Para 3: ways ideas work to three areas (production, distribution, exchange) and how were ideas challenged
Conclusion
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